|Welcome to the August Newsletter:
Behind the Scenes:
The first design on our new ‘Cascade’ warp is due to be released this month, and we now have samples of the other four wraps that share the warp. When we receive the rolls of cloth from the mill at our workshop, the first job is for Judith to hem up a couple of tester samples of each of the designs. We use these to send travelling, to test wash and to get lots of photographs ready for promoting each new release, so those wraps are very busy! One of the most important jobs is to get some really accurate images for showing on the shop listing. As an online business it is really important that we are able to give as much information as we can to help you make the right choice for you, but,(as you’ve probably experienced yourself), getting an accurate colour match with a camera can be very tricky. Lots of wraps will change appearance depending on distance, angle, and lighting, so Katrina Shepherd works hard to make sure that our shop product images are as true to life as possible.
Production timing is something that we’re always working on. The process from concept to weaving can be quite lengthy, then when the finished cloth arrives we need to find a balance between getting it into the shop as soon as possible and having enough time to promote it fully. As all our wraps are cut and hemmed by hand by one person, we need to manage the workload in the workshop, and at some point we need to guess how many of each size to make! Some sizes are generally more popular than others, but there are a whole host of variables that can affect which sizes people are drawn to. If we get that wrong we end up with some sizes selling out, when what we’re aiming for is for all sizes to remain in stock until we only have one of each!! The more sizes we offer(we currently routinely stock sizes 2-8) the harder this becomes.
At Firespiral HQ we’ve been discussing an idea for increasing the number of sizes offered at every release without spreading ourselves too thin. We’ll let you know more about this once we’ve ironed out the details, but essentially it would mean that we could offer any size of wrap outside of our current standard 2-8 on every release…